The low level laser therapy market in North America is slated to grow to over 650 million by 2027. People are looking for safe, painless, and effective treatment options for pain, weight loss, and bacterial conditions.
Integrating low level lasers into your practice can increase the number of patients that you can effectively treat, treat numerous conditions, and increase your revenue.
The FDA and Health Canada have cleared our low level lasers for:
- Pain management
- Treating inflammation
- Weight Loss
- Fungus
- Acne
- Veterinarian use
- … among other conditions
Marketing Your Laser Treatments
Whether you are treating weight loss patients, pain management, or pets, you need to determine your market. Understanding who your patients are currently, and who else would be a candidate for your services. When marketing to patients and potential patients, you must determine what benefits of low level laser therapy (LLLT) would not only appeal to them, but also be a benefit for them.
Most of your patients are going to like that LLLT is FDA and Health Canada cleared, painless, and effective. But other added benefits include:
- Noninvasive
- Drug-free
- No side effects
- No downtime
- Treatments are fast
For example, if you are a health care provider that treats athletes and active people, you can market to them with benefits such as LLLT is excellent pain, rehab for injuries, and that LLLT has shown in clinical studies that low powered pulsed lasers can improve performance and post-exercise recovery.
Don’t Forget Word of Mouth and Referrals
Many people share their positive health experiences, whether it was recovering from an injury, weight loss, or a doctor that treated their pet.
People that share these experiences with their friends, families, and people in their networks. Creating an overall positive experience from treatment, to office visits, and educating the patient on their treatments will go a long way when it comes to getting word of mouth marketing and referrals. By offering your current LLLT patients discounts on services for referrals will also help with marketing your practice.
Marketing Material
Low Level Laser Therapy is still pretty new, and a lot of people haven’t heard about it. If people haven’t heard about it they won’t even know that it is an option to consider.
Marketing to your patients in office is critical. Having pamphlets, booklets, appointment cards, fact sheets, posters, and an updated website are all options that can make your current patients aware of LLLT.
Direct mail is also a way to let your current patients know that you offer LLLT and the benefits that it can have for them. Direct mail can also be sent out to potential patients in mass marketing mailings.
Marketing to potential patients to make them aware of your services and the benefits of low level laser therapy can be done through your website, social media, paid digital advertising, and events.
Digital advertising whether it is on Google, Bing, or social media can target your audience to make them aware of your services, the benefits, and encourage them to contact your practice. Your website is crucial to digital marketing. Make sure it is up to date and describes your services and the benefits of the LLLT treatments.
There is a lot of competition in the healthcare world, so standing out is very important. Consider offering introductory offers for a discounted price for new patients.
Create Packages
People love package deals! Package deals can be made for current patients and potential patients. Offering multi-session laser treatment deals encourages your patients to continue treatment throughout their treatment plan. Completing a treatment plan also helps with the results they will have. Having a package deal will keep them from stopping their treatment because they didn’t see the results fast enough.
Social Media Contests
Offering a free laser treatment package through social media contests will not only grow your mailing list for potential marketing purposes, but it can also catch the eye of people that have been curious about LLLT and people that have never heard of these treatments.
Manufacturer Marketing Material
Our Erchonia lasers have many resources available to help you grow your practice. The Erchonia Marketing Portal has marketing materials that are ready to print. Erchonia also offers educational seminars, events, training, and educational resources.
Learn More About Low Level Laser Therapy
LLLT is versatile, non-invasive, safe, and highly effective. Learn more about how LLLT works.
Contact us today 1-800-657-6009 to learn more about how we can help you grow your business with the our Erchonia Pain Lasers today! We also have leasing options available.